December 2011
Raising
the bar... Introducing Fret-King Black Label
Worldwide trade distributor John Hornby Skewes & Co. Ltd and leading
musical instrument designer Trev Wilkinson are delighted to announce
the ground-breaking new Fret-King Black Label range of electric guitars
and basses.
Black Label features 12 different instruments that combine tradition,
boutique design, custom shop quality, pro playability and comfortable
individuality. The range will receive its worldwide unveiling at the
2012 NAMM show, held between January 19th and 22nd in Anaheim, California.
The Black Label design brief was to prove that it is possible to create
spectacular guitars that are totally acceptable as a real journeyman
player’s working tool, fit for the highest profile player on the
biggest arena stage in the world – and yet affordable to all.
Black Label takes a fresh view of how to bring real custom shop high-end
features, the benefits they bring, and the advantages you get from instruments
designed to be professional working tools.
The Black Label Elise ‘GG’ (FKV3GG), designed in cooperation
with Gordon Giltrap.
Part of the Black Label design brief was to actually listen to pro players,
and to work with them to create instruments that reflected their ideal
guitar. The result of this collaboration between Trev Wilkinson and
hugely experienced players like Jerry Donahue, Dave 'Bucket' Colwell,
Gordon Giltrap, and Geoff Whitehorn – all players who have definitely
paid their dues, reflect a huge variety of styles, and who, as well
as being great players, know a thing or two about guitars – is
a collection of artist-inspired guitars featuring attributes that all
players will find useable, useful, and, above all, musical.
The Black Label Corona ‘GW’ (FKV6GW), designed
in cooperation with Geoff Whitehorn.
There are also standards to be recognised, passed and improved upon.
The single cut Black Label Eclat, with peerless classic looks, and a
tonal palette of such sophistication it could be three other guitars
as well. The Country Squire is a magical fusion of the familiar with
the contemporary. The Elise has a body style with a heritage that spans
all musical styles, while the Corona, a moniker associated with high-end
UK-built double-cut Fret-Kings for over two decades, builds on the roots
of this icon. Meanwhile, the Super-Hybrid is radical, acoustic electric
hybrid is so useable, and the Perception is a name synonymous with basses
for real bass players.
Black Label Country Squire Semitone (FKV2HBK).
Dennis Drumm, JHS's Managing Director, said: “Fret-King Black
Label is taking Trev Wilkinson's affordable boutique guitars to a new
level. We've worked with a group of amazing artists to produce a line
of guitars and basses with flair and creative innovations that give
you an incredible, tactile and emotional guitar playing experience.
“Part of the design brief was to prove the point
that it’s possible to create guitars that really 'raise the bar'
– while still being affordable to any player. We love a challenge
– see these guitars and you’ll be amazed! Unique and distinctive,
memorable and reliable, 101% playable. Black Label represents tomorrow's
classics today.”
Black Label Perception Bass (FKV4OCB).
And Black Label has already made waves with esteemed musicians and journalists.
Dave Burrluck, Gear Reviews Editor at Guitarist magazine, said: “You'd
be foolish not to audition the Fret-King Black Label range – the
bar has been raised!”
Fret-King Black Label:
www.fret-king.com/black_label.htm
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