Feb 2009

SINGER/SONGWRITER JAMES MORRISON CHOOSES FISHMAN

With his most recent single, 'Broken Strings' already a fixture in both the national and international music and download charts, young singer/songwriter James Morrison is also currently enjoying a welcome reception to his songs as he tours over in the USA.

After years spent playing cover songs in the earlier part of the decade, Morrison decided to push ahead with his own material, and in 2006 his distinctive soulful vocal style broke through with his self-penned debut single, 'You Give Me Something'. This was followed by a huge response to the ensuing debut album, ironically titled 'Undiscovered', which by the end of that year had sold over a million copies, notching up three BRIT Award nominations along the way.

Continued single success with songs like 'The Pieces Don't Fit Anymore' and 'You Make It Real' led up to the release of his second album, 2008's 'Songs For You, Truths For Me', with James also fitting in some very popular high-profile concert and festival appearances alongside his own tours in the interim period, all helping to make James very much a household name as a performing artist.

FISHMAN RARE EARTH
As an essentially acoustic performer, James' sound is very important to his show – as such, he chooses to use Fishman's high performance Rare Earth Humbucking active magnetic soundhole pickup as his primary signal source. Recently re-voiced and fine tuned for even smoother treble response, the Fishman Rare Earth HB unit features cutting-edge neodymium magnets for a warmer and more natural full acoustic tone, with excellent string-to-string balance characteristics; the perfect complement to James' warm and soulful vocal style, in fact!

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