September 2010

KUSTOM – THE AMP OF CHOICE FOR B.B. KING'S BLUES CLUBS

To celebrate the opening night of his latest namesake club in Las Vegas, legendary bluesman B.B. King, along with a stellar array of his musician friends, put on a once-in-a-lifetime show to the packed appreciative audience.

With performances from Willie Nelson, Buddy Guy, Robert Cray, Lee Ritenour and Steve Cropper, the musical fireworks lit up the night with explosive guitar playing and unforgettable songs.

Backline support was provided by Kustom, the Official Amplifier of B.B. King's Blues Clubs, with guitar and bass amplifiers on stage at B.B. Kings locations in Memphis, Nashville, Orlando, West Palm Beach and now, Las Vegas. The new club is located in The Mirage Hotel on the famed Miracle Mile.

The venue, which seats 558 visitors, provides live music seven nights a week and features B.B. King's All-Star Band every Tuesday through Saturday nights. Kustom all-tube Coupe, Defender and Double Cross guitar amplifiers offer a wide range of tonal options for the All-Star Band and visiting stars, from vintage clean to modern and mean.

In addition to performances from all the special guests, B.B. entertained the enraptured crowd for nearly an hour while backed by Guy, Cray and Cropper and the All-Star band. Mr. King generously let all the guitarists solo freely on songs like “The Thrill Is Gone,” creating a relaxed, spontaneous environment that the crowd ate up.

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