Dean Markley partners with JHS to expand reach in UK and ROI

Dean Markley USA, the world-renowned manufacturer of guitar accessories, has announced a brand new distribution partnership with JHS which will see the American firm's range of guitar innovations enter the UK and ROI marketplace.

Established in 1972, Dean Markley USA is recognised as an innovator and leader in the design and production of musical instrument strings. More recently, the company has expanded its product line to include guitar pickups and cables. Celebrated by retailers for their sales performance and endorsed by a roster of world-famous guitarists and bassists, Dean Markley products are 'the smart choice.'

 Dean Markley CEO, Lori McCallian, stated “Under the agreement, Dean Markley will leverage JHS's half-century of industry experience to expand distribution of its products throughout the United Kingdom and the Republic of Ireland. We are thrilled to partner with JHS - they have an outstanding reputation and tremendous reach. We have total confidence in their team and look forward to our full product line being available to customers in the region.”

 Commenting on the partnership, JHS Managing Director Dennis Drumm said “Dean Markley is a name synonymous with rich heritage, cutting-edge innovation and musical products of the very highest quality. Needless to say, we are thrilled to welcome the addition of Dean Markley to our family of world-class brands. We are sure Dean Markley's popular range of strings, cables and acoustic pickups will prove to be a major hit with our stockists.”

 Dean Markley's recent product launches, now available through JHS, include the innovative Blue Steel cables which are cryogenically treated for better sound, more output, and greater durability, as well as the range of XM (extra-medium) strings, NickelSteel Bass™ Signature Series, and SR2000™ High Performance bass strings.